Shiny Object Syndrome And How To Avoid It!

By | April 10, 2014

Warning!Hey Guys,  today’s post is about the ‘Shiny Object Syndrome’ and hopefully how to avoid it.  I think the main reason to why people fall for this is because they are always looking for ‘The One’ that one product or course that will give us that one click magic button to internet riches… Well, guess what folks… It doesn’t exist! I’m sorry to tell you that, but it’s true, the next ‘Best Thing’ is just usually hyped up so you get out your hard earn cash and buy it. That is not to say that all products are like that but a majority of them are, in fact, you probably have the next ‘Best Thing’ already on your hard drive from previous purchases!

Which brings me to another reason, 95% of people don’t take action on the products and courses that they do buy.  Now, I admit that I used to fall into that bracket, I would buy a nice shiny object, open it up, I would even go through the first module, then either my Facebook messenger or email client would go ‘DING’ then spend the next 30 minutes to an hour chatting, replying to emails and playing the ever so annoying Candy Crush lol (actually, I never played Candy Crush because I was cured before that came out, but you get where I’m coming from) then I’d be so distracted at this point I’d completely forgotten what I was doing in the first place, and the loop continues.

So here is my advice to help you avoid buying the next shiny object:

1.  When you go into a niche, pick something that you enjoy or that you are interested in, that way it will help keep you focused and just focus on one thing at a time, if you start to buy product after product, you will be overwhelmed and that means Information Overload kicks in and you will end up with getting nothing done.

2.  Focus Focus Focus!  Turn your phone on silent, close down your email client and TURN OFF FACEBOOK!!!  If you are concentrating on what you are doing and not getting distractions, you can take clear action on your projects!

3.  Time Management, plan your time well, if you say you are going to spend 1 hour a day on your internet business, make sure its not the hour when your favourite TV show is on.  When you spend that hour without distractions, you will be amazed at what you can achieve, which again helps keep you focused.  Take that action, don’t procrastinate!

4.  Like I said before, not all products and courses are rubbish, by all means buy the software that is relevant to your project and the course that will help you achieve a faster success, but ask yourself this:  Do I Need It? Can I Get By Without It? Can I afford It? If you are being honest with yourself, I bet you only get to ask the first question!

5.  This is an important one, try not to get on too many mailing lists, otherwise you will get bombarded with offers that are too good to be true, it would be like offering a recovering alcoholic a job in a liquor store!  Stay on the lists that are relevant to you and your business as it is always good to keep up with what is trending and going on in your niche.

I’m sure there are many other ways to help stop you from buying up the WSO’s, however, if you stick to the five tips above, it will help you to be more productive and keep you interested in what you are doing and not be distracted by the SOS!  I would love to hear if you have your own tips that have stopped you buying the next best thing so please leave a comment in box below this post.

John Lee Internet MarketingI would also like to invite you to join my brand new Facebook Group where I’ll be sharing tips and tricks on SEO, Affiliate Marketing and List Building.  I have a few of my marketer friends join up too so there will be a wealth of knowledge in the group, you can ask all sorts of questions if you are having trouble with any aspect of your business, we will be there to help.

12 thoughts on “Shiny Object Syndrome And How To Avoid It!

  1. Glenn Shepherd

    Hi John,

    Excellent post, my man. I can relate to absolutely everything you say here. Well, everything apart from the bit about Candy Crush – I’ve never played that either!

    Being a ‘techie’ kind of a person I have to admit that one of my weaknesses is when a new piece of software, plugin, script, etc comes out. But recently I’ve been getting better and there have been times when I’ve said to myself, “Look, this seems really cool and I’m sure it’s excellent. But I’ve survived without it so far. Is it something that I really need?”. More often than not the answer has been, “No.”

    That said, I have picked up some really cool stuff that I do actually use and couldn’t be without! I think it’s just about being sensible and realising that there’s nothing that’s going to behave like some kind of a magic wand and miraculously make money fall into our lap. Whatever we do, whatever we use, we’re always going to have to apply ourselves, keep focused and actually put the work in.

    Indeed, the only push-button solution I know of is having a mailing list and pressing the “Send” button. But, surprise surprise, we have to put the work in to get to that stage and then to maintain it.

    Right, now I’m off to play Candy Crush….. Hehe j/k! :-p

    Glenn Shepherd recently posted…How to Avoid Guaranteed FailureMy Profile

  2. John Lee Post author

    Hi Glenn,

    Thanks again for stopping by and leaving a comment, I appreciate it.

    Only today my good friend Sylvia sent me message with a link to a good looking Keyword tool and at the end of her message were the words “Tell me I don’t need it” lol. I wasn’t very helpful because I replied, “It is only $13 but you are really good at keyword research… It does look good though…” She didn’t buy it in the end 🙂

    I agree with you about keeping focused, you have to put the work in no matter how little, even if it is only 20 minutes… That is 20 minutes more work than the person who did nothing!

    F – Focus
    O – On One
    C – Course of Action
    U – Until you Become

    I read that somewhere today and it is true. Too many projects going on at once will not be productive, unless you a super organised, which I’m not unfortunately.

    Thanks again for your comment Glenn.

    Best regards

    John Lee recently posted…Shiny Object Syndrome And How To Avoid It!My Profile

  3. LeslieZ

    Great post John! Once you get over the shiny object syndrome and realize it is going to take work to build a business online, then the staying focus is the challenge.

    I try to pick the things off my todo list that impact my bottom line. But that is still a work in progress. I am frequently rechecking my focus.

    I’m getting better focusing each day! And thanks for the reminder…time to purge my email 🙂

    LeslieZ recently posted…A Challenge May Be the Start You’re Looking For!My Profile

    1. John Lee Post author

      Hey Leslie,

      Thank you for stopping by and leaving a comment.

      A daily todo list I find is the most important part of my business, not only does it help me keep focused but I have found I am so much more productive, and the great feeling that I get when its all crossed off, I can achieve so much when I have a plan of action!

      Thanks again for your comment and happy purging 🙂

      Best regards


  4. Bob Moore

    Hello John,

    Excellent post. Shiny Object Syndrome was my Achilles heel for a long time. Luckily, I found the Quick Start Challenge and that changed everything for me.

    Based on the banner I see in your header, I can only assume you also joined Dean’s iPro coaching. Good for you. I’m going through the training myself and am really looking forward to implementing everything.

    I feel as if I’ve finally turned the corner.

    Best of luck to you. I wish you much success.
    Bob Moore recently posted…I Made the Plunge to Professional CoachingMy Profile

    1. John Lee Post author

      Hi Bob,

      Thank you for stopping by and leaving a comment, good to see you here!

      Yes, like I said, I was taken in by the S.O.S too, I’m glad you have found your mark with the Quick Start Challenge. It is a great course which is why I started this blog!

      I have been involved with The iPro Partner Program since August 2013 and have had a great deal of success with it, you have chosen well my friend!

      I too wish you great success with iPro! Just keep taking action and the commissions will come 🙂

      Best regards


  5. Anne Uemura

    Hello John: I think one of the reasons I fell for the SOS is that I like learning new things; also I’m always looking for the next best. But the lack of follow-through on any purchase, is a downfall, for sure. Thank goodness I bought the Quick Start Challenge because it’s changed everything for me. I learned how productive and focused I could be under Dean’s direction: he was the right coach for me, earlier I had one that didn’t work out. So of course I had to continue with him in iPro, and that’s why I’m on your blog. So good to hear that you have had a great deal of success…I intend to say that too sometime in the near future. Going to check out your video. To your continued success, Anne
    Anne Uemura recently posted…Is Coaching Essential for Online Success?My Profile

    1. John Lee Post author

      Hi Anne,

      Thank you for visiting my blog and leaving a comment.

      I think it is always a good thing if you are buying products to increase your knowledge in internet marketing, as long as you do follow through and take action on your new found knowledge. I’m glad you have found your way with the Quick Start Challenge, I also find Dean to be a great coach and mentor, I really do think he cares about his students and his desire to help them to succeed!

      I wish you the best of luck in your new adventure, namely the iPro Partner Program! I’m sure you will do very well!

      Best regards


  6. Rich Emmett

    Hi John, that’s a great post and particularly good advice about avoiding mailing lists. No matter how focussed you are, those tempting offers of magic traffic and effortless money don’t half have a habit of getting through to you when you’re having a doubting moment. Good video as well about your first couple of $1000 days – I saw the video on Google before I even visited your blog, so great to finally catch up with the content that resulted in the sales. Now I’ve find your blog I’ll be visiting regularly for more great advice. Cheers!
    Rich Emmett recently posted…Success FundamentalsMy Profile

    1. John Lee Post author

      Hi Rich,

      Thank you for stopping by and leaving a comment.

      Yes, I do still get tempted too but I am quite good now at saying “No” lol. Any shiny object I buy has to be proven to increase my business, I always look at the reviews now which I never used to do, I’d just go straight in and buy it!
      That’s great that you saw my video on Google first, I must be doing something right if my videos are ranking 🙂 I hope to see you coming back and leaving some more comments!

      Best regards


  7. Dave Hodgkinson

    Hey John, great post.

    I especially relate to point 4: But lately, as well as asking myself whether I need that shiny plugin/software (and you are right, that is usually the only question I asked), I know consider if the money would be better invested in traffic….. and it usually is.

    Thanks again.

    Dave H
    Dave Hodgkinson recently posted…Searching for Quality Solo Ad Vendors – VideoMy Profile

    1. John Lee Post author

      Hey Dave,

      Thank you for stopping by and leaving a comment!

      I totally agree with you with regards to investing the money on traffic, especially in the business we are in, it’s funny, I do actually think when I’ve spent some money “That could have been 100 clicks” lol.

      Best regards



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