Facebook Marketing 101: Everything You Need To Know

By | July 2, 2013

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Facebook is extremely popular because it enables friends and family to easily connect with each other. Facebook can be used successfully for marketing purposes when you have the right tools and approach. Keep reading for useful tips on making the most of Facebook.

Talk to your fans. Make sure you notice when people make posts on your page. Numerous successful businesses have benefited from marketing ideas learned from the public. Don’t ever ignore your fans as they have a good idea as to what they are looking for.

TIP! Make your posts professional in tone and spirit at all times. Although social media is relaxed, you should never post anything that could be deemed unprofessional.

Use a giveaway in order to drum up attention and interest on Facebook. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

Be sure to link all content published online back to your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

Increase your Facebook marketing interface’s efficiency by using customized tabs. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, if you have contests, you can create a contest tab with information about them.

TIP! If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This means checking you wall for questions or comments regularly.

Why not buy an advertising space on Facebook? You are able to customize your ad so that it reaches your target audience. You also can keep to a budget, allowing you to do as little or as much as you wish. There are no long-term commitments. You can end the campaign whenever you like.

Give someone something valuable if they “like” your page. Likes can draw new attention to your page. You may want to offer a free giveaway to those who like your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If someone sees a chance to get something of value, they will be more likely to click that button.

Your posts need to be interesting and useful. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. You don’t want to “sell” your customers too often because this will irritate them.

TIP! Make sure any content you publish is linked through your Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook.

Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. While Facebook is wildly popular, each demographic has its preferred social site. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.

Make it where your fans can share on your page. The more interesting or valuable the information you provide is, the more likely that your followers are going to want to share it with their friends. Facebook thrives on interacting and sharing with others. The harder you work to provide great information, the more likely it is to be shared far and wide.

Make sure you have a good personality with your posts. If people find your posts to be dull and boring, this will reflect poorly on your brand. You need to retain your professionalism all the time, but give your company a bit of sparkle.

TIP! Market your business and product on Facebook successfully by having a page that stands out from the crowd. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it.

Use Facebook to your advantage even if you are not an avid user of social media outlets. It can help your business grow in ways you wouldn’t dream possible. No matter what type of business you have, you can surely benefit from Facebook. Use Facebook to help market your business by applying what you’ve learned here.