There are many styles and approaches to writing copy. The signature style Michael Millman is known for is one that has served him and his many clients very profitably for a long time. It’s called Charismatic Copywriting. The Video that im sharing is all content and no pitch and it gives you a useful glimpse at one aspect of Charismatic Copywriting he calls Eliminating Negative Persuasion Patterns.
It also reveals a simple seven step emotion driven formula for structuring a sales message. If you click the Show more button under the video on YouTube, you’ll get the back story and access to examples.