Copy Writing…

By | December 2, 2012

There are many styles and approaches to writing copy. The signature style Michael Millman is known for is one that has served him and his many clients very profitably for a long time. It’s called Charismatic Copywriting. The Video that im sharing is all content and no pitch and it gives you a useful glimpse at one aspect of Charismatic Copywriting he calls Eliminating Negative Persuasion Patterns.

It also reveals a simple seven step emotion driven formula for structuring a sales message. If you click the Show more button under the video on YouTube, you’ll get the back story and access to examples.

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