The Best Ways To Use Email Marketing

By | May 11, 2013

Marketing via email has be around as long as the Web. Although people rely heavily on filters to block incoming spam, proper email promoting can help both businesses and their customers. The ideas suggested in this article can help you increase your sales and gain customer loyalty.

Email only the people on your list. Most people treat email from unknown parties as spam. This will have them thinking if they know who you are or even care about what you are selling. They’re likely to delete your email, wasting everyone’s time.

Tie together one clear point in your email message. This can help to keep your customers from becoming bored or confused by information overload. Formulate one text only, and make sure it is brief and concise. Your readers will like your brief and to the point newsletter, which isn’t burdened by tons of unwanted information.

Do not send email to anyone who has not given you permission to do so. If you begin sending out spam emails then the likelihood is that you will not be taken seriously. Some customers will be significantly annoyed and cut the connection with you altogether by bringing their business elsewhere.

It is a very good idea to require people that are interested in receiving emails from you to double opt-in. This might appear to be a lot of work, but it completely ensures that the consumer wants to receive your emails, and that eliminates the possibilities of you being called a spammer.

Resist the urge to send your customers more than a single marketing email each week. Most likely, your customers receive a bunch of messages a day. Sending emails too frequently makes it more likely that your customers will stop reading.

Marketing emails that are important should not be sent out close to major holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are, of course, exceptions. These emails can be things about Black Friday or other holiday sales your company may be having.

Passive Feedback

Make sure you use both active and passive feedback mechanisms in your email marketing campaign. Active feedback is exactly what you would expect: asking reader opinions in the form of surveys or questionnaires. Passive feedback could even be invisible and is subtle to the reader. You can utilize any tools and other software that you have in order to figure out which links are receiving the most clicks.

Don’t put out emails that use images to give people information that’s critical. Many email clients don’t display images to help keep viruses and malware off their users’ computers. If your messages heavily rely on images, this could cause them to appear unappealing, or even completely unreadable. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.

Illustrate to your readers that you appreciate their time in restricting yourself to only sending messages with worthy content they can benefit from. Do not abuse their relationship or try to insult their intelligence through use of obvious sale petitions. Aim to incorporate a solution to some typical problem, a very clever new method of utilizing a product, or some type of special promotion in all of your emails.

Do not add the email addresses of customers without informing them and receiving permission. The people you add will be left angry, leading them to report your email and cause you a headache. You might also get removed from your service by the email service provider for spamming.

Be succinct in your marketing emails. Use direct language when possible. Doing so shows that you value your clients and their time. It will also help you to be sure that busy consumers actually read the entire content of your emails. Remember the importance of this, as your important links and content will probably be near the end of the email.

In order for your subscribers to feel special, try to personalize the emails you send them any way you possibly can. If they believe that they are being treated as “customer #13992”, rather than someone with specific interests and desires, they’ll just delete your email and unsubscribe from your list. It is very easy to add their first name to the message, but take additional steps. For instance, you should have information that tells you when and where a reader subscribed, as well as why they did so. Utilize this vital information in your marketing messages.

Expert email marketers can craft messages that accomplish a marketing purpose without seeming like marketing at all. If you provide valuable information or deals on your service to them, they actually look forward to reading your messages. This can benefit your brand in many different ways. The end result is that you attract clients who are happy to spend money on your company. Use these tips to take your email marketing campaign to the next level.