The Internet has made is easier than ever for businesses to interact with customers. Email is an excellent marketing tool. Below you will find ways to foster lasting customer relationships and use it successfully.
Keep your emails as personal as they can be. As with any other kind of marketing, the more personal you are, the more willing a customer is to do business. For example, if you know why they signed up to get emails from you, include that reason in your email.
Identify and appeal to your audience. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. You can use this method to make your list grow organically.
Every single person on your email marketing list must request a spot on it, so never add anyone against their will. If you don’t have permission, be prepared to not only receive spam complaints but also to lose customers.
Use A/B testing to view the subject line. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Ask permission before sending emails to customers. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.
Keep in mind that the ultimate goal of your email marketing campaigns is selling your products or services. This means that all of the emails are just steps towards a reader purchasing from you. Each one should be informative on a new or existing product and announce current promotions.
Avoid using a lot of graphics in your e-mails. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
Add a link that allows people to unsubscribe from your list. Don’t fail to provide an unsubscribe link and don’t bury it so deep in the text that it cannot be found. The goal is to give your customers the freedom to choose what they receive, not to force them into something they may not want.
You need to make sure that you are using a persistent strategy. While persistence is important in marketing with email, it only of value when your efforts are focused on the right audience. Reaching out to an audience that is not appreciative of your efforts will be a waste of everyone’s valuable time.
Take advantage of the call to action technique in your emails. This tells your recipients directly in the email what they should do. If the email contains links, make them stand out and also provide instructions on how to use them. These sections can be repeated by just including them within the very top and bottom portions of your emails.
It may seem obvious, but it is essential to your email promoting campaign that the email addresses you are sending to are correct. Remove any broken email addresses from your lists, don’t bother trying to find out what’s wrong with them. This just wastes your precious time!
Your emails should be short and to the point. Use direct language when possible. This can demonstrate that you value the time your readers take to correspond with you. Also, readers will read the whole email this way. Your messages will have important content, even at the end, so this is a necessary step.
Due to the Internet, typical business models have evolved. Email marketing is one of those exciting new marketing techniques that every business should look into as a way to create and continue a relationship with customers. Use the tips and ideas from above to implement a successful email marketing campaign.