Marketing With Email Campaigns: How They Can Help Your Business

By | July 25, 2013

If you own an email address, most likely you have received some sort of marketing with email. This method of marketing gives companies a direct line of communication with existing and potential customers. Additional tips and information are available about e-mail marketing in the following paragraphs.

Never send out unsolicited marketing emails. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. This not only harms your reputation, but certain ISPs could put a block on your IP address when a large amount of people complain about the unsolicited marketing messages you are sending to them.

Proofread your emails before you send them out. Accuracy is important in all forms of correspondence, including emails and newsletters. Before sending out your email, test the layout in a few different email clients to be sure it can be read the way you would like it to be read. Additionally, if you incorporate links within your message, test them for functionality.

Try to stay consistent. Be consistent in your emails, using the same colors, and always including the company logo. The font that you select should be easy to read. By doing this, you begin to create brand recognition, and customers will look forward to your next message. When your customers are familiar with your emails, it makes the marketing more effective.

Be sure you have good content in your emails and that it isn’t all a marketing pitch. Provide your readers with special content that they cannot get on your regular website. Including offers that only readers can get are also much appreciated. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.

Marketing emails that are important should not be sent out close to major holidays. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. Yet, there may be exceptions to this. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.

You need to get your customers’ permission in order to send them any correspondence by email. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.

Mobile Devices

As time goes on, more and more of your subscribers will be viewing your emails through a mobile device such as a smartphone. These mobile devices have lower screen resolution than traditional computer screens and provide much smaller screen size. Understand the limitations that mobile devices have, and find ways to work around them.

Give your promotions a personal touch by changing your usual format. For instance, you may consider using plain text, rather than HTML. When written well, this can actually come across as rather simple and intimate, giving your customers an emotional avenue towards your products and services.

It may sound obvious, but it is very important to ensure that you store correct email addresses. Having to resend emails or having them go to incorrect addresses will be a complete waste of your time and resources, and could cost you customers! It simply wastes precious time!

The messages you send need to be unique and emphasize a particular idea. The recipients are far more likely to respond positively to an e-mail that isn’t overly formal and distant. Your customers will be a lot more impressed if an important person, such as your president or another high-ranking executive, sends the message.

To build an email list, place an option on your website for readers to sign up and start receiving your emails. Give people the chance to sign up when they visit your site or when they are checking out.

Tailor your emails to each reader as much as you can. This makes the emails more interesting. If your emails feel mass produced, customers will often delete the messages and stop reading future offerings. Using the first name of the recipient is simple, and you can even go beyond that. The information you collect at the time of signup should include the location from which they signed up, as well as the reason they signed up. Utilize this vital information in your marketing messages.

Marketing via email is such a commonplace technique that most people have been exposed to it. Through emails, companies can market themselves or their products. If used properly, email marketing is an effective strategy for almost any business. The tips that were shared in this article will help you in this endeavor.