Marketing Via Email: How To Market Effectively Without Becoming SPAM

By | June 5, 2013

How long has it been since you last checked your email? If you’re similar to many people, you most likely check your email over two times daily. Email is doubly important for you, the business owner, as email is an easy way to communicate with your customers. Here are some tips on how to effectively use email promoting to your advantage.

It is important to avoid sending unsolicited emails when attempting to market a product. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.

Be certain to only send your messages to those you actually know. If someone receives unsolicited email, it feels like spam. The recipients will be hesitant to accept your mail if they don’t know you, and they may not care about your companies product. This can make them delete your emails and waste your time.

You should generate one crystal-clear message for every email that you send. Keep your content concise and focused, so your customers do not become disinterested. Keep your messages on topic, of reasonable length, and interesting to read. Your customer base will greatly appreciate not being perplexed by too much unnecessary information.

Do not send emails to random addresses or people who have not authorized you to do so. Unwanted emails qualify as spams and most people will simply ignore these emails. It may violate the policies of your ISP if you do mass emailings to people who have not asked to receive your emails.

Minimize your use of graphics in your emails to customers. There are some email services and programs which block or are unable to display images, so you are restricting your audience if you rely on them too heavily. Also, email programs may send image-heavy emails to your junk mail folder.

You need to get your customers’ permission in order to send them any correspondence by email. Failure to do so can lead to you losing customers’ trust and it will tarnish the reputation of your business. You may even be blacklisted, which really hurts your company’s credibility.

Unsubscribe Link

Make sure that you have an unsubscribe link that is easily visible within your emails. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. You want your clients to feel as though they are in power and not being coerced.

Your emails should contains calls to action. Tell your audience what you expect from them. Add links and make them stand out by explaining what people will find on this page. For best effect, use a call to action at the beginning and conclusion of your message.

Cause email previewers to work in your favor by using preheader material. The very first line of the email is typically called the preheader. Some email clients like Gmail display this initial text right after the subject line, and it’s an effective way of getting the reader’s attention.

This may seem like an obvious tip, but it’s important to be sure that every email address is correct on your mailing list. It is a waste of your time having to fix incorrect information and re-send emails when you find them returned due to an invalid address. You have better things to do!

Try and make all of your messages sound personal when you send out mass amounts of emails marketing. Customers respond more favorably to these kinds of messages over ones that are more impersonal or bland. When these messages are from an important person in the company, such as the President or CEO, it gives a better impression to your customers.

Personalize the marketing emails that you send out. You can insert the recipient’s name, and much more, in a standard message. You must mine the data you have on each subscriber for information you can use. Take the time to divide your mailing list into various groups that happen to share something in common. This will allow you to make adjustments to your email in order to tailor to each group.

Be sure the emails you send are short and to the point. Make sure that you get straight to the point. Show your subscribers that you value their time. A short message also ensures that readers will read the message from top to bottom. This is quite essential, as you probably will have important links and content at, or near, the end of the email.

E-mail marketing can be a popular and clever method of contacting your customers and clients. Take advantage of what you’ve learned in this article. Use the advice to develop your own marketing strategies, and it won’t be long before you see some positive results. It is easy to promote the company through email and reaching out to customers.