Building Your Business Through Successful Email Marketing

By | July 6, 2013

Some individuals hear “email promoting,” and they automatically think of spam; they then reject the idea before trying it. You need to create emails that entice your customers to take action based on the email. Read this article to find out how to design the best marketing via email campaign possible.

Make sure to email only people you know. Mailing messages to individuals with whom you are unacquainted will make you look like a spammer. This type of random emailing can just cause a person to question whether they know you or your company, and they probably will end up caring less about your company if they run across it in the future. This can result in them deleting your email, which would mean your time was wasted.

Know who your audience is. After you have established a small reader base, try to get them to spread the word to their friends. Always include some sort of subscribe link in the body of your email. This will make it easier for your readers to refer the link along to other people. Your subscriber base will grow by itself.

To get your consumers excited when it comes to receiving emails, give them special discounts or promotions through the newsletters that you send. This form of marketing with email not only gives your readers a real value for their participation, but also encourages them to refer friends. A good referral program can increase your number of customers.

Try using different techniques when you are marketing with email. Online books or articles will be greatly helpful. Also, attend as many classes and workshops as you can find locally.

Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Make sure that your subscribers receive special articles that are only available via email. Also include offers which are exclusive for your products or services. Send greetings for holidays or a personalized message for birthdays for instance.

Make subscribing to your mailing list a two-step process. It may seem like overkill, but by doing this, you can be sure that a person wants to receive your emails and that will make it harder for your email provider to get into trouble.

In your email campaigns, utilize the least amount of graphics as possible. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Some people do not have the proper settings to open graphic heavy e-mails.

Find out what it is like to receive spam, so that you do learn what mistakes you should not make in your own campaigns. Sign up for free email accounts, post your address on the web and wait for the spam to come. See what those emails are doing wrong and then change your strategy. Your subscribers will treat you with more respect and pay more attention to you the further apart you stand from typical spammers.

Remember that in each passing day, your readers are likely to read your emails using a mobile device or even a smartphone. Remember that these devices have a smaller screen and will not be able to display an entire website. Find out how your messages look on these devices, and make any changes necessary to make them easy to read on small phone screens.

Don’t use images for important information in email marketing. Lots of email services, particularly web-based versions, do not necessarily enable viewing of such images. This could possibly interfere with your customers viewing the email correctly. Always put a priority on text, and be sure to use descriptive alt tags if you choose to include images.

When your customers are opting in to your list, make sure you at least get their first names. This is good so that when you send out emails you can address it to them, which gives things a more personal touch. Your emails will be different from other emails and your recipient will feel less anonymous.

Personalize the marketing emails that you send out. This can mean more than just putting a recipient’s name in the body of the message. Utilize all information your subscribers have given you, no matter how small it may seem. You could for instance divide your email list into small groups and send specific emails designed for a group.

Your audience must be your focus as you take the knowledge you’ve gained from this article and build it into a campaign. What do you think they’d like to see? Or, what they will like to read. How can you develop these ideas into things that are also financially beneficial to you? Use these answers to chart a course for yourself.